Formica 1966

In the spring of 1966, Formica® Corporation was advertising its solid color and wood grain patterns for use in horizontal and vertical applications. Based in Cincinnati, Ohio, the company was then a subsidiary of American Cyanamid. Touting the product's heat and scratch resistance, companies such as the Louisiana Elevator Corporation recommended it for use in elevator cab walls.

1966 customers could choose from colors named "Absinthe," "Chutney" and "Matador," among others (top image, above). Woodgrain selections included "Malacca Teak," "Paldao," and "Macassar Ebony" (lower image above).

Images above: Louisiana Elevator Corporation Contract for 630 Gravier Street, Architectural Trade Catalogs, Southeastern Architectural Archive, Special Collections Division, Tulane University Libraries.