The New Orleans Brewing Association promoted the city's beers at the 1893 World's Columbian Exposition in Chicago, Illinois. Its exhibit featured an enormous beer bottle rising up from a pyramid of kegs, bottles and palms, and hard-working gnomes gathering wheat/making beer, and a celebratory gnome raising a frothy glass. Images of the association's "Perfection" and "Louisiana" lagers (shown above) and "Pilsener" were utilized in its printed announcement.
The association included a wood engraving showing off its various brewing plants as though they occupied the same site (shown above). The Crescent City, Louisiana, Pelican, Southern and Weckerling's operations are identified by signage.
By 1901, the Crescent and the Southern were both closed and Chicago brewing concerns were interested in absorbing the remaining plants.(1)
(1)"An Attempt to Absorb the Local Breweries."
The Daily Picayune 26 June 1901.
Images above: New Orleans Brewing Association.
World's Fair 1893: Exhibit of the New Orleans Brewing Ass'n at Chicago. New Orleans: 1893. Architectural Trade Catalogs, Southeastern Architectural Archive, Special Collections Division, Tulane University Libraries.
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