Friday, July 17, 2015

Conversational Spaces

The Southeastern Architectural Archive retains a large and growing collection of building trade catalogs. We add new titles monthly, and so it is always a good idea to check with us to see if we might have the one(s) you are seeking. 

Many of these were digitized last year through our contacts with the Association for Preservation Technology International, with generous financial support from the Heritage Preservation Education Foundation. Digitized catalogs may be located in the Internet Archive's Building Technology Heritage Library. Please note that although many are available online, there is a larger number that are not digitized and must be consulted in the archive.



The Morgan Woodworking Organization produced a very ambitious catalog in 1923. Titled Building with Assurance, the catalog primarily illustrated mill work that the Morgan Company produced in its Oshkosh, Wisconsin factory. With sawmill operations in Arkansas, Michigan and Washington, Morgan could supply its products nationwide. It also sold art glass windows and residential building plans.

Breakfast Nooks became prominent in 1920's mill work catalogs. Morgan copywriters attributed their popularity to "servantless" and informal domesticity. Rose Angell, the former department editor of Woman's World touted their benefits:

In the morning, a few steps from the range take
you into the delightful little alcove--just wide 
enough to hold a long, narrow table and two seats.
What a saving of time and labor not to have to set
the dining room table for the quick breakfast or
cup of tea when the cheery neighbor steps in around
four o'clock.(1)


Nooks could accommodate early and late risers, and sheltered intimate conversations. The Morgan Company's copywriters stressed that tablecloths were optional: the only thing required was a sunny spot!



(1)Rose Angell. "A Woman's Thoughts About A Home." Building with Assurance. Chicago: The Morgan Woodworking Organization, 1923, p. 16. Architectural Trade Catalogs, Special Collections Division, Tulane University Libraries.

Images above:  Building with Assurance. Chicago: The Morgan Woodworking Organization, 1923. Architectural Trade Catalogs, Special Collections Division, Tulane University Libraries.


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