The Snowflake Motel

In 1963, the Southern Pine Association's public relations department corresponded with the New Orleans architectural firm of Nolan, Norman and Nolan to see if it would develop a series of instructional pamphlets related to home improvements such as enclosing a carport, adding a porch or building a game room. Each pamphlet would highlight the use of the company's products. The series would be marketed as a package to local lumber dealers. As an example of its promotional materials, Southern Pine sent architect Tom Holcombe its brochure, "New Dimensions of Design" that featured photographs of the wood's use in contemporary architecture. The publication included images of Taliesin Associated Architects' [William Wesley Peters] Snowflake Motel (1962, above); William J. Mouton's Harahan residence (1963; below); and Henry G. Grimball's Orleans Marina (1962; below).

Images above: Southern Pine Association. New Dimensions of Design. New Orleans, LA. Circa 1963. Project No. 1064. William T. Nolan Office Records, Southeastern Architectural Archive, Special Collections Division, Tulane University Libraries.