earlier entry regarding the use of C.A.P. Turner's so-called "Mushroom System" in the construction of the New Orleans Johns-Manville Building (1914). One year earlier, architect Emile Weil (1878-1945) was touted as employing the method for the "Most Up-to-Date Wholesale House in New Orleans," his Woodward-Wight building (344 St. Joseph Street). The construction photograph reproduced above appeared in the January 1913 issue of Architectural Art and Its Allies, a local architecture/building journal.
Image above: "The Mushroom System of Reinforced Concrete." Architectural Art and Its Allies (January 1913), p. 20. Southeastern Architectural Archive, Special Collections Division, Tulane University Libraries.