The California Company Building inaugurated a post-war commercial office building boom that had followed a two-decade dormancy. Owned by General Enterprises, Inc., the building also included air conditioning, glare-resistant glass, automatic telephone systems, and a two-story-high mechanical plant "penthouse."
(1)The first new office to feature the self-service elevators was the Atlantic Refining Company in Dallas, TX, which opened a few months before the NOLA California Company Building.
Image above: Otis Autotronic--Without Attendant--Elevator, 1950. In The First One Hundred Years: Otis Elevator Company. New York: Otis Elevator Company, 1953. Available in the Southeastern Architectural Archive, Special Collections Division, Tulane University Libraries.